How Has Covid-19 Impacted the Fashion Industry?

Covid-19 has had a major impact on the fashion industry. With many fashion retailers having to temporarily close their doors, resulting in staff either being furloughed by the government or losing their jobs. Whilst, some local fashion retailers and well-known fashion stores had to shut their doors permanently as they were not hitting the set income sales target for each of their individual retail stores.

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Covid-19 has had a major impact on the fashion industry. With many fashion retailers having to temporarily close their doors, resulting in staff either being furloughed by the government or losing their jobs. Whilst, some local fashion retailers and well-known fashion stores had to shut their doors permanently as they were not hitting the set income sales target for each of their individual retail stores. This also meant that local independent fashion retailers were losing their daily income of any potential purchases they would have received daily, especially if they did not have a website or social media for allowing customers access to purchasing their products. 

Even though covid-19 mostly impacted negatively on the fashion industry, it did have many positive impacts as well. For example, big fashion e-commerce companies have benefited greatly due to the general public not being able to go out and purchase said products in person.

When discussing fashion, the famous fashion shows must, of course, be discussed. Fashion shows such as London Fashion Week, Paris Fashion Week, Milan Fashion Week and many more, had to postpone or even cancel their yearly events due to covid-19. Major fashion brands such as Dior and Chanel found a loophole of how to still showcase their newest clothing range within a fashion show/catwalk format for some of the general public to still watch along with any fashion retail buyers looking to purchase new ranges for their stores. It has been said that post covid fashion shows will never be the same as it is looking like it will be done in virtual reality rather than in person.

Another major positive impact that covid-19 has impacted on the fashion industry is that it has made current fashion clothing become more sustainable. This has resulted in less environmental damage due to waste of clothing and material. Whilst second hand or vintage clothing is trending, there also has been an increase in fast fashion clothing getting upcycled and redesigned to make these look brand new while still keeping up with current trends.

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