The Marks and Spencer’s advert this year is a clear favourite. In the ad Paddington Bear saves Christmas in Windsor Gardens with a thief, mistaken as Santa Claus by Paddington. He then helps the thief rediscover the true meaning of Christmas.
It’s amusing and who doesn’t love Paddington?
This ad depicts a modern Cinderella where a woman loses her shoe on a train and young gentleman picks it up. She begins a media campaign called #FindMyShoe and he starts one called #FindThatGirl and they end up meeting on a snowy London street.
It's Disney nostalgia and very much focused on love. What’s more magical at Christmas then a wintery love story?