The Digital Scoop

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The MSc Digital Marketing Students have launched a new blog called The Digital Scoop. This is an online platform on the current website, The Digital Scot, showing video and podcast interviews with Digital Marketing Industry experts and guest blog posts.

For the last 8 weeks, (MA) Digital Marketing Students have been working to prepare for the official launch and Radar have all of the latest information on what they have been getting up to!

The students have been working hard to produce engaging podcasts and videos, with interesting advice from the industry experts. A new podcast will be released every three weeks, so follow The Digital Scot on Facebook and Twitter to know when the podcast is live! 

The Website and User Experience team have been maintaining and building an excellent web page to browse through with links to the Digital Marketing course once you have been intrigued by the amazing features and benefits of the course.

Meanwhile, the Communication Team are constantly checking social media channels for your comments and likes as each new interview is released. 

The Promotional Team have also organised an exciting launch at RGU to let students know about the new web page and to tell them where to find it.

You can visit The Digital Scot website here.

RGU was the first university in Scotland to produce a Digital Marketing course, however, there are competitors across Scotland now, who are in the process of launching new courses. As we already know, RGU is the ultimate institute for studying Digital Marketing and Radar Magazine is a contributing factor!

With the Scottish legislation of no tuition fees for students in Scotland, RGU is becoming one of the most popular universities for International applicants. Read about students’ experiences of being an International Student at RGU here. This course is a hub for connecting students coming from undergraduates, those who have been away from studying for a few years and for people who have been working and would like to expand their knowledge.

The Digital Marketing industry is a fast-growing sector with a wealth of promising careers for years to come. This course has captured Scotland’s largest Digital Agency, Equator, who have presented guest lectures and had students visit their offices in Glasgow for a tour and a discussion on the future of the Digital Marketing.

Build contacts with Digital Agencies and industry experts, who can provide internships, career advice and inside knowledge. Julie Brander from Weber Shandwick came to visit the class to talk about the importance of influencer marketing. Julie inspired students by saying that in her job, there is no typical day: she works with a variety of clients who require campaign planning and execution, blogger influence, and media exposure.

Are you an online blogger, influencer or aspiring Digital Marketer? Keep up with The Digital Scoop to be in the know.

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